CASE STUDY: FOXY
Making Communication Drive Commerce
CONTEXT
I joined Foxy right after Christmas in 2023. At that time, it was a beauty and skincare marketplace, with about 150-200 orders a day.
Most of those came from new customers through ads, while the rest were the loyal few who already knew us well.
The problem was simple: plenty of people landed on the app… not enough people actually bought something.
So the first job was clear: Bring more people in.
STEP ONE: FOOT IN THE DOOR
Turning “that’s so me” into “that's for me”
From new sales to upcoming features: Whether it was a new sale we were promoting, or a new feature we wanted to market
Step 1: Inviting Them In
Anyone can buy reach. Not everyone can earn it.
These are a few pieces that did both, achieving low CAC, high ROI.
My reels and memes found them in the wild, made them laugh, and convinced them Foxy was worth coming over for.
Making content that sells
Making content that sells
Making content that sells
Then I followed Them to Theirs
The moment they downloaded our app, my flows were watching everything they were doing, and reacting to it.
They call it trigger-based multi-channel marketing. I call it polite stalking with measurable results.