They asked me to help launch an acne-first D2C skincare brand.
We went from zero to shelf space in 6 months
100+
Influencer Collaborations
4X
ROAS Achieved
₹400
Average CAC
We didn’t just launch.
We tested the market first.
The Soft Launch Strategy
Before going all-in, we introduced HiPer through Foxy. Every skincare order got a free HiPer Mini. No risk for users. Maximum feedback for us.
The bet: If people liked the free sample enough to buy the full product, we had something real.
Free HiPer Minis
Included with every Foxy skincare order. Let the product speak for itself.
Real Feedback
Collected reviews, refined formulations, understood what resonated.
25%
Conversion Rate
1 in 4 users who received a free HiPer Mini came back to purchase the full-size product.
That’s not just good. That’s validation.
We knew the product worked. Now, it was time to build the brand.
Building the brand
from the ground up.
THE POSITIONING
HiPer Skincare: High Performance Skincare
Not another “gentle” acne brand. HiPer is about powerful actives that deliver results.
Rice. Sulphur. Succinic Acid. Benzoyl Peroxide. Niacinamide. Ingredients that work, formulations that prove it.
MY ROLE
→ Wrote the entire website copy
→ Optimized for SEO
→ Created product card descriptions
→ Developed brand voice and messaging
→ Positioned HiPer as acne-first, results-driven
→ Built content around active ingredients
THE POSITIONING
Powerful Actives
No fluff. Just ingredients that work.
Acne-First
Built for problem skin, not perfect skin.
Powerful Actives
Performance you can see and measure.
THE WEBSITE
The product lineup.
BESTSELLER
Sulphur Cleanser
Deep cleansing with sulphur to target acne-causing bacteria and control oil.
KEY ACTIVE: Sulphur
BESTSELLER
Rice Microfoliant
Gentle exfoliation with rice enzymes for smoother, brighter skin without irritation.
KEY ACTIVE: Rice Enzymes
Post Acne Breakout Serum
Brightening and pore-refining serum for fading acne marks and scars.
KEY ACTIVE: Niacinamide
Succinic Zit Fix
Targeted spot corrector for active breakouts.
KEY ACTIVE: Succinic Acid
Benzoyl Peroxide Cleanser
Medical-grade acne treatment cleanser for stubborn, painful acne.
KEY ACTIVE: Benzoyl Peroxide
5 products. 5 powerful formulations. Each one designed to solve a specific acne problem. No fillers. No compromises. Just high-performance skincare that works.
Then we went retail.
Broadway, Ambience Mall, Delhi. From D2C to shelf space.
THE LAUNCH
Secured premium shelf space at Broadway, one of Delhi’s hottest beauty retail destinations.
This wasn’t just distribution. It was validation. From online-only to standing next to established brands.
